SEO Tips for Your Local Business
Local search engine optimization has been around for a long time now. Here are some tips to help you better leverage the local searches in your area so that you can have better profits.
Creating your own optimized classified ads is one of the easiest ways to take advantage of local SEO. This is a very easy way to leverage the local searches in your area because the major search engines really like those kinds of sites and using them a lot is a great way to send local traffic to the website of your business. Start out by listing your business on Craigslist because, out of all of the classified portals out there, it is the most popular. As a business owner you need to be sure that you are posting optimized ads on Craigslist on a regular basis. The ads you post should be targeted exactly to the market in which your business operates. The ad should be simple and not loud. When you create an ad put a lot of effort into the title of the ad because that is what will catch the attention of people looking for your business. Your title needs to have your city, state and keyword phrase in it. You might think of your Craigslist ad as a landing page of sorts because, if you pay attention, you’ll see that often the ads on Craiglist are higher ranked than the websites they advertise. The best strategy for business owners is to think of Craigslist as a funnel for targeted traffic and your website. If you want to expand your reach you can try USFreeAds; you won’t get as good a response from it as you would from Craigslist but it is still a well ranked classified ads site so it is better than nothing. What you should be trying to do with your ads is to send as much traffic as you can to your major site either directly or by piggy backing off of the traffic to the site. Notice this particular element wear some reading glasses and read meticulously. Most of the local websites out there have no problem with business owners asking clients and customers to post reviews (Yelp is one of these sites). Since this is an allowable practice and your local SEO can benefit from it why not start doing it? It is important that you remind your customers to do this however you can: e-mail signature, invoice, contact forms, etc. It doesn’t have to be hard, just a quick “we’d really appreciate it if you could take a moment to review our company on LocalWebsiteOfYourChoice.Dot.” Even though you have no control over these reviews and it’s not up to you to make them good or bad, they make your business look more credible and reliable to your upcoming customers. This is one tip that you need to put into practice no matter what else you do because it has the potential to really help you out with your business’s rankings online.
Listing your business in the Yellow Pages and other directories like it is also smart. YelloPages.com, YellowBook.com and SuperPages.com are all great directories to start out with. You should know that YellowPages.com gets more than 100 local searches every month and it offers free listings for business owners. At the same time, SuperPages.com supplies its business listings to the bigger portals like MSN and About.com. They also offer free listings but the listings aren’t extensive.
It is recommended for you to understand this, so take hold of a functional pair of reader glasses to help you seriously pay attention. In conclusion, there is no better way to grow your business profits than through local SEO.
Tags: local searches, major search engines, reading glasses, search engine optimization
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