Personalization is getting popular
In the past few years it has become quite popular to create your own personalized clothes. In particular shirts have been popular items to make personal. Typically, online sites allow you to create your own design and get it printed on the shirts. Sometimes you have to make you own files and mail it to the website and they’ll do the work for you. In other cases there is an online tool that allows you to design real time and online.
If you choose to get your own shirt you may also want to consider how you want your design printed, woven or pressed. Most of the companies used to be printing clothing for companies. Every technique has its own advantages and disadvantages including washing and ironing restrictions. In a business environment this is less of an issue than it may be for private individuals. Also quite popular is to get a photo on a shirt. Photo’s are almost always printed using ink and typically (former) photo print companies step into this field.
Obviously the other side of these developments is that not that many people are good designers and you may have to spend quite a bit of time and money until you finally get a design of your liking.
Another way is to limit the design freedom of customers to make sure that products are always nice. Almost everywhere you may therefore see local companies that start to offer this as well. Sometimes they source their products next door and in other cases it’s part of their brand. Bulbby is a good example of such a shop. They are based in the Netherlands and have a brand for kid’s products in textile and clothing.
One thing is clear, personalized gifts are getting more and more popular and the market is therefore growing rapidly.
Tags: design freedom, local companies, online tool, photo print, popular items, private individuals
Posted in Fashion |