Let’s face it the only way to be successful online is by positioning your site on the first page of Google. You can either do this by pay per click advertising or by google search engine optimisation.

Being on the first page of Google is similar to owning a shop on a busy high street, however sometimes getting to position one using SEO can be difficult to say the least. Despite this there are techniques you can use to achieve greater visibility even if you do not rank on the first page.

The first one is by getting a double or indented listing. You can do this by linking from the indexed page to another relevant page on your site using the keyword you have targeted. This will give you a double listing and a greater amount of click throughs.

The next technique is too easy not to be used and involves using your target keyword in your meta description. Google bold’s searched keywords within it, if you optimise this correctly you can significantly increase the click through traffic you see.

Tags: click throughs, google, meta description, pay per click advertising, search engine optimisation